Full Treatment by Norman Rockwell
May 18, 1940 Issue of The Saturday Evening Post
Full Treatment, a Norman Rockwell painting, appeared on the cover of The Saturday Evening Post published May 18, 1940. This is another favorite of Rockwell collectors, a classic enduring image of the world Rockwell painted.
This painting was Rockwell's 194th overall out of 322 total paintings that were published on the cover of the Saturday Evening Post. Rockwell's career with the Post spanned 47 years, from his first cover illustration, Boy With Baby Carriage in 1916 to his last, Portrait of John F. Kennedy, in 1963.
This was also the third cover for The Post in 1940. In 1940, there were seven Norman Rockwell Saturday Evening Post covers published.
The original oil on canvas painting, 23 x 18 inches or 58.5 x 45.5 cm, is part of a private collection.
This painting also appears in four Rockwell commentary books. It appears:
Pristine original copies of this magazine cover routinely sell for big bucks on eBay, when it is offered. And to think it only cost five cents originally! And it was mint condition then, too.
In this painting, Norman Rockwell gives us a glimpse into how to really take care of ourselves.
This man, like the title of the painting states, is receiving every service available at this salon.
He is receiving a manicure from the pretty young lady.
He is receiving a shoe shine from the fellow squatting on his knees.
Another man is has just completed his shave and is soon to start on his haircut/ harido.
Full Treatment was only one of 322 Norman Rockwell Saturday Evening Post covers; Here is the list of Norman Rockwell Saturday Evening Post cover illustrations.
Here is the complete list of all Norman Rockwell magazine covers.
He is enjoying all these services with a smile on his face, a cigar in his fingers and relaxation in that chair.
All these things can be had today, for much more money. Just do not bring a cigar. That is no longer allowed.
Norman Rockwell's Full Treatment (1940)
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Do you have a personal story about Full Treatment? Do you know the model personally? Do you have a different take on the commentary?
Norman Rockwell Quotes:
I'll never have enough time to paint all the pictures I'd like to.
No man with a conscience can just bat out illustrations. He's got to put all his talent and feeling into them!
Some people have been kind enough to call me a fine artist. I've always called myself an illustrator. I'm not sure what the difference is. All I know is that whatever type of work I do, I try to give it my very best. Art has been my life.
Right from the beginning, I always strived to capture everything I saw as completely as possible.
The secret to so many artists living so long is that every painting is a new adventure. So, you see, they're always looking ahead to something new and exciting. The secret is not to look back.
I can take a lot of pats on the back. I love it when I get admiring letters from people. And, of course, I'd love it if the critics would notice me, too.
You must first spend some time getting your model to relax. Then you'll get a natural expression.
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