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Full Treatment by Norman Rockwell
May 18, 1940 Issue of The Saturday Evening PostFull Treatment, a Norman Rockwell painting, appeared on the cover of The Saturday Evening Post published May 18, 1940. This is another favorite of Rockwell collectors, a classic enduring image of the world Rockwell painted. This painting was Rockwell's 194th overall out of 322 total paintings that were published on the cover of the Saturday Evening Post. Rockwell's career with the Post spanned 47 years, from his first cover illustration, Boy With Baby Carriage in 1916 to his last, Portrait of John F. Kennedy, in 1963. This was also the third cover for The Post in 1940. In 1940, there were seven Norman Rockwell Saturday Evening Post covers published. The original oil on canvas painting, 23 x 18 inches or 58.5 x 45.5 cm, is part of a private collection. This painting also appears in four Rockwell commentary books. It appears:
Pristine original copies of this magazine cover routinely sell for big bucks on eBay, when it is offered. And to think it only cost five cents originally! And it was mint condition then, too.
Full TreatmentGiclee Prints on Archival Paper: In this painting, Norman Rockwell gives us a glimpse into how to really take care of ourselves. This man, like the title of the painting states, is receiving every service available at this salon. He is receiving a manicure from the pretty young lady. He is receiving a shoe shine from the fellow squatting on his knees. Another man is has just completed his shave and is soon to start on his haircut/ harido. Full Treatment was only one of 322 Norman Rockwell Saturday Evening Post covers; Here is the list of Norman Rockwell Saturday Evening Post cover illustrations.
Here is the complete list of all Norman Rockwell magazine covers. He is enjoying all these services with a smile on his face, a cigar in his fingers and relaxation in that chair. All these things can be had today, for much more money. Just do not bring a cigar. That is no longer allowed.
Norman Rockwell's Full Treatment (1940)
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