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No Swimming by Norman Rockwell

Norman Rockwell No Swimming    

Norman Rockwell Signature


June 4, 1921 Issue of The Saturday Evening Post


No Swimming, this Norman Rockwell painting, appeared on the cover of The Saturday Evening Post published June 4, 1921.

This fan favorite painting was then and remains now one of the classic Rockwell images. When considering the art painted by Rockwell, this is one of the images that comes to mind.

This painting was Rockwell's third cover for The Post in 1921. In 1921, there were seven Norman Rockwell Saturday Evening Post covers published.

This was also the 39th overall of 322 total Rockwell paintings published on the Post cover. Rockwell's career with the Post spanned 47 years, from his first cover illustration, Boy With Baby Carriage in 1916 to his last, Portrait of John F. Kennedy, in 1963.

The original oil on canvas painting, 25.25 x 22.25 inches or 64 x 56.5 cm, is part of the extensive collection of the Norman Rockwell Museum of Stockbridge Massachusetts.

This painting also appears in three Rockwell commentary books. It appears on page 29 of Norman Rockwell: A Sixty Year Retrospective by Thomas Buechner, as illustrations 141, 144 and 507 of Norman Rockwell: Artist and Illustrator by Thomas Buechner and on page 86 of Norman Rockwell, A Definitive Catalogue by Laurie Norton Moffatt.

Pristine examples of this cover regularly sell for more than one hundred dollars; in fact, many times, multiples of that figure. This is one of the hardest to find of the early Norman Rockwell Saturday Evening Post covers, especially in presentable condition. Prices reflect that scarcity.

And to think it only cost five cents when brand new.

No Swimming

In this painting, Norman Rockwell shows us why he is America's best loved illustrator. Even more than eighty years after the painting was finished, it remains timeless in its appeal.

In the upper center area of the painting is the title and the premise of the whole painting. A sign says "No Swimming."

We can only imagine how leisurely the boys and their dog walked past that sign making their way to the forbidden swimming hole. That part of the journey would not be nearly as interesting as the part Rockwell focused on with this painting.

We do not know how long they luxuriated in the nice cool water. Rockwell painted paintings that related to current events.

There may have been a heat wave in June 1921 that motivated Rockwell to render this image. Either way, these boys were beating the hot summer sun until just before the instant captured with this painting.

All was perfect in their world until right then.

Right now, the three boys and their dog are fleeing the scene of their "crime," swimming without permission. Perhaps they asked beforehand and were denied permission. Perhaps, they did not bother with asking, thinking they would be denied.

Regardless of the circumstances, they swam anyway.

Now they are in trouble.

They are being chased from the swimming hole. Are they being chased by a farmer or a sheriff? Is he on foot or on horseback? Is he armed or just way bigger than the boys?

Or are they being chased by a dog? Or both?

They are afraid to stop and dress. All are running in various stages of undress. Except, of course, the dog.

One boy ventures a glance back at their pursuer. The others are just running as fast as they can.

They are paying just as much attention to the No Swimming sign on the way out as they did on the way in. No attention at all.


The June 3, 1921 Saturday Evening Post cover by Norman Rockwell entitled 'No Swimming'

Norman Rockwell's No Swimming (1921)
Copyright © 1921 Saturday Evening Post & Curtis Publishing Company

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