The Home Run by Norman Rockwell

1921 Lemon Crush Advertisement

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This Lemon Crush advertisement featured a Norman Rockwell painting, entitled The Home Run.

The ad appeared in the June 2, 1921 issue of The Youth's Companion.

Crush International was a soda pop company in 1921. Its original name was The Orange Crush Company in 1916 when the business started.

This illustration was one of Rockwell's first Crush advertisements. We can tell this because of the quality of the storytelling evident in the painting. Rockwell painted twelve illustrations for The Orange Crush Company in 1921. He was apparently approaching the limits of his creativity by the completion of the twelfth painting.

Read more about Norman Rockwell and The Orange Crush Company advertisements here.

Lemon Crush, The Home Run

A player for the New York Yankees has just hit a home run. The fans in the stands are ecstatic.

One fan, an older man on the front row, is so happy that he buys the home run hitter a Lemon Crush.

I do not know why Rockwell didn't paint the Lemon Crush bottles yellow. Maybe this particular flavor of Crush was clear, instead of colored.

The ad copy reads as follows:

Like Lemon?
Drink Lemon Crush.
Lemon Crush, like its companion drinks, Orange Crush and Lime Crush, is served delightfully carbonated and cool. These three drinks are delicious and dependable because their flavors are genuine blends fruit oils, fruit juices and citric acid from lemons, oranges or limes, granulated sugar, certified food color and carbonated water.

At Fountains or in Bottles
Guaranteed under all pure food laws, Federal and State.
Send for free booklet "How the 'Crushes' Are Made"
Prepared by Orange-Crush Co.Plamt and Laboratories, Chicago
Research Laboratory, Los Angeles

No doubt sales of Lemon Crush hit new highes after Rockwell painted for the company.

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Norman Rockwell's The Home Run (1921) Copyright © 1921 The Orange Crush Company

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Want more Rockwell advertisements?
See the list of Norman Rockwell advertising art.

Want to See Them All?
Take the Rockwell Crush Advertisement Tour

Lime Crush The Bribe

Orange and Lemon Crush One Touch of Nature

Orange Crush An Orange Crush

Orange Crush Young Girl with Orange Crush

Remember to check back often.

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