The New Baby by Norman Rockwell
September 15, 1923 Issue of MacLean's
The New Baby, this Norman Rockwell painting, appeared on the cover of MacLean's published September 15, 1923.
This was the only picture by Rockwell known to appear on the Maclean's cover. Maclean's is a Canadian magazine still published today.
Rockwell only submitted to this and other smaller magazines after the publishers of the larger magazines had declined to publish the cover illustration.
Clearly, Rockwell's first choice of publication was The Saturday Evening Post. He believed that the Post cover was America's biggest showcase window for artists. Of course, his career confirmed this.
The New Baby
This is one of the rarest Norman Rockwell covers. Most collectors have never even heard of this cover. Thanks to the person who sent me this scan. If I called his name, you would recognize it.
This cover showed up on eBay in 2006.
This painting was only one of numerous Norman Rockwell magazine covers;
Here is the complete list of all Norman Rockwell magazine covers.
Here we see a boy with a new baby in the family. He doesn't look thrilled about having a sibling. He will no longer be the center of attention. Instead that belongs to the new addition.
We can see three women and the baby in the background. The women are, of course, making a big deal over the baby.
The look on the boy's face says it all: frustration, jealousy and irritation.
Of course, these are probably same feelings and expressions evoked when these same women made a big deal over him right before the baby was born .
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Do you have a personal story about this painting? Do you know the model personally? Do you have a different take on the commentary?
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