The New Baby by Norman Rockwell
October 8, 1916 Issue of National Sunday
The New Baby, this Norman Rockwell painting, appeared on the cover of National Sunday published October 8, 1916.
This is the only known cover illustration by Rockwell to appear on National Sunday.
Rockwell probably only submitted works to this smaller magazine after the publishers of the larger magazines had declined to publish the illustration.
Clearly, Rockwell's first choice of publication was The Saturday Evening Post. He believed that the Post cover was America's biggest showcase window for artists. And his career confirmed this.
The New Baby
This cover is a very rare hard-to-find paper collectible. I have seen it on eBay only once. The starting bid was $150.00. I did not win the item. The winner was kind enough to give me a scan of the cover and allow me to show it to you.
The picture is one of those common recurring themes that Rockwell loved to paint.
This painting was only one of numerous Norman Rockwell magazine covers;
Here is the complete list of all Norman Rockwell magazine covers.
A boy notices his chance for mischief, good-natured, of course. He follows through on that chance and gets his desired reaction.
This boy sees a lady step up onto a coin-operated scale. She has been carrying golf clubs and a tennis racket along with her regular luggage.
She deposits her coin into the scale. Before her weight registers, the boy adds a portion of his weight to the scale. He pushes the platform with his foot.
The lady has no idea that she weighs so much. She even drops her purse in surprise. She exclaims "Good Land!"
Now for the naughty boy's dilemma, does he confess the trick he has played? Or does he play along and tell the lady that she carries all that weight well? Rockwell wisely leaves those details to our imaginations .
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Do you have a personal story about this painting? Do you know the model personally? Do you have a different take on the commentary?
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