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Boy Measuring Height by Norman RockwellJune 16, 1917 Issue of The Saturday Evening PostBoy Measuring Height, this Norman Rockwell painting, appeared on the cover of The Saturday Evening Post published June 16, 1917... (continued) An alternate title is Recruiting Officer. This painting was Rockwell's third picture featured in 1917 and ninth overall on the cover of The Post. The Post featured Rockwell on the cover four times in 1917 and 322 times over the course of his forty-seven year career (1916-1963) with the Post.
Boy Measuring Height was only one of 322 Norman Rockwell Saturday Evening Post covers; Here is the list of Norman Rockwell Saturday Evening Post cover illustrations.
Here is the complete list of all Norman Rockwell magazine covers. This was Norman Rockwell's second Post cover illustration published after the United States entered World War I. The United States declared war on Germany on April 6, 1917. Rockwell's first World War I Post cover was Saluting the Flag, published on May 12, 1917.
It is not surprising that Rockwell referenced the Great War in this work. Rockwell was a master of using current events in his paintings. Boy Measuring HeightThis Norman Rockwell painting depicts two boys. The two boys are different ages and different sizes.The older boy is playing the part of Army recruiter. He is dressed in a World War I officer outfit, complete with a red sash, bandana and chaps on his calfs and ankles. Did World War I officers really wear red bandanas? Rockwell was a real stickler for authenticity in his illustrations, so they probably did. Either way, more color is added with the red bandana. The older boy also carries a wooden sword strapped to his belt. His outfit is completed by a homemade medal and epaulets on the shoulder. We have seen this and other similar swords in other Norman Rockwell paintings. The younger boy is dressed in his suit with a tie. He is probably trying to make a good inpression. However, he is about six inches too short to rign up for the "Army." Even standing on his tiptoes.
The sign on the fence behind the two boys says in part: MEN WANTED FOR ARMY The name of the "recrooter" is obscured by the older boy. Rockwell's characters never let spelling interfere with their enthusiasm.
On the right side of the fence, above the line just over the younger boy's head, is inscribed: 5 ft
So it would appear that this wanna-be recruit will have to wait until he is taller. The Army will also just have to wait...
![]() Norman Rockwell's Boy Measuring Height (1917)
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