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"THE ORIGINAL OLD OAKEN BUCKET STUDY SKETCH OF THE MISSING COCA-COLA NORMAN ROCKWELL "
by beto jimenez
Unframed
NORMAN ROCKWELL COCA COLA DRAWINGS We call the other three the “Missing Rockwells,” and they have even been highlighted on Antiques Roadshow. We are still searching for the these three Rockwell works, which were created for Coca-Cola in the late 20s and early 30s. Two were used as billboards, and one was a calendar – but the original art is still missing. The Unwanted Rockwells: The highlight of the exhibit is a series of seven additional paintings that were created and rejected as proposed Coca-Cola ads or used as study sketches for a finished ad. The Coca-Cola Company obviously held Rockwell in high esteem; he was one of the few artists we let sign his works and have his signature included in print ads. So there clearly were strong reasons for rejecting any work Rockwell created for Coca-Cola. These items have been in the hands of private collectors and most have never been on display before. Norman Rockwell's painting process was first to photograph the models and backgrounds. Second he developed one or several charcoal drawings (drawing pencil, sketch study.) Last came the actual oil painting. Net Price: $150,000 to $200,000 for sale https://beverlyhillsfineart.blogspot.com/2017/08/norman-rockwell-coca-cola-drawings.html#more
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