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Norman Rockwell Advertising Art: 1940 to 1944



Norman Rockwell advertising artwork was published hundreds of times over the years...
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Norman Rockwell's prowess at touching his viewer's emotions was prized not only by magazine art editors, but also by advertisers.

Rockwell's advertising career started in 1914 with a Heinz ad in the Boy Scout Handbook and ended 64 years later in 1976 with Lancaster Turkeys. There may be later published advertising art, but I have been unable to find any.

Schenley was the major Rockwell advertiser of this period, both in number of works commissioned and works published. Rockwell also picked up General Motors and Mobil during this period.

Scan the list and see how many you recognize.

Want more Rockwell advertisements?

The list of Norman Rockwell advertising art covers several pages.

The list has been split into parts based on the year the Norman Rockwell advertisement was published. The reason is for better organization and better readability.

Please see the Norman Rockwell advertisement artwork on the following pages.

Advertising Overview and 1914 - 1919 Rockwell advertisements,
1920 - 1924 Norman Rockwell advertising art,
1925 - 1929 Norman Rockwell advertising art,
1930 - 1934 Rockwell advertising art,
1935 - 1939 Rockwell advertising art,
1940 - 1944 Rockwell advertising art,
1945 - 1949 Rockwell advertising art,
1950 - 1954 Rockwell advertising art,
1955 - 1959 Rockwell advertising art,
1960 - 1964 Rockwell advertising art,
1965 - 1976 Rockwell advertising art

Feel free to look around.

Norman Rockwell's Advertising Artwork

Each clickable link will connect you to the page dedicated to that particular Norman Rockwell illustration. Each page features a scan and commentary. Enjoy.

1940 Norman Rockwell Advertisements

February 12LifeSchenley Distilleries'It's the Cream of Kentucky, It's the Favorite of the World.' (Portrait of Hunter Sniffing Drink)
February 24Collier'sSchenley Distilleries'It's the Cream of Kentucky, It's the Favorite of the World' (Portrait of Hunter Sniffing Drink)
March 12This Week
March 23Collier'sSchenley Distilleries'For Double Reason You'll prefer Double Rich.' (Waiter Serving Drink)
March 25LifeSchenley Distilleries'For Double Reason You'll prefer Double Rich.' (Waiter Serving Drink)
April 20Collier'sSchenley Distilleries'Look Forward to Pleasure, with the Double Rich Kentucky Bourbon.' (Portrait of Golfer Polishing Clubs)
April 29LifeSchenley Distilleries'Look Forward to Pleasure, with the Double Rich Kentucky Bourbon.' (Portrait of Golfer Polishing Clubs)
MayGood Housekeeping
May 18Collier'sSchenley Distilleries'The Kentucky Favorite, Way Out in Front!' (Portrait of Man with Stop Watch at the Races)
May 27LifeSchenley Distilleries'The Kentucky Favorite, Way Out in Front!' (Portrait of Man with Stop Watch at the Races)
June 10LifeSchenley Distilleries'Set Your Course for Double Rich.' (Portrait of Captain with Pipe at Ship's Wheel)
June 15Collier'sSchenley Distilleries'Set Your Course for Double Rich.' (Portrait of Captain with Pipe at Ship's Wheel)
July 8Life
July 13Collier's
August 12LifeSchenley Distilleries'If You Have This Happy Nature...' (Man Holding Mint Julep)
August 26Life
August 31Collier's
August 31LibertyGeneral Motors Corporation'Just a Minute, Young Feller!' (I'll Figure the Financing Myself)
SeptemberCountry GentlemanGeneral Motors Corporation'Just a Minute, Young Feller!' (I'll Figure the Financing Myself)
September 10Literary Digest
September 14LookGeneral Motors Corporation'Just a Minute, Young Feller!' (I'll Figure the Financing Myself)
September 14Saturday Evening PostGeneral Motors Corporation'Just a Minute, Young Feller!' (I'll Figure the Financing Myself)
October 26Collier's
November 4Life
November 4Life
November 9Saturday Evening PostGeneral Motors Corporation'Makes Good Sense to Me...'
November 11Life
DecemberAmerican HomeGeneral Motors Corporation'Makes Good Sense to Me...'
December 14Saturday Evening Post
December 16LifeGeneral Motors'Makes Good Sense To Me...' (Farmer with Figuring Chart)

1941 Norman Rockwell Advertisements

March 21Family Circle
March 24LifeGreen GiantThe First Corn on the Cob (City Boy Eating Corn)
AprilGood HousekeepingNiblets CornHis First Corn on the Cob
MayMcCall's
May 26LifeMobil OilHer Hero (Horse with Bonnet)
JuneAmerican ArtistBallantineMan with Violin and Glass of Beer
June 14Collier's
June 14Saturday Evening PostMobilHer Hero (Horse with Bonnet)

1942 Norman Rockwell Advertisements

January 24LibertySchenley Distilleries'Are You the Skeptical Type?' (Portrait of Man with Angular Features)
January 26LifeSchenley Distilleries'Are You the Skeptical Type?' (Portrait of Man with Angular Features)
March 9LifeSchenley Distilleries'Are You the Enthusiastic Type?' (Portrait of Man Raising Spectacles)
March 23Life
March 28Liberty
April 6LifeSchenley Distilleries'Are You the Discriminating Type?' (Man with Whiskey Jigger)
April 11Saturday Evening PostUnited States Office of War InformationWillie Gillis Says: 'For Victory Buy United States Savings Bonds and Stamps'
May 4LifeSchenley Distilleries'Are You the Type Who Mixes Well?' 'Does Your Face Say "I Love Life?"' (Laughing Man with Tuxedo Collar and Bow Tie)
June 1LifeSchenley Distilleries'Have You the Thinker's Eyes?' 'Are You the Thoughtful Type?' (Man Resting Chin on Fist)
August 16New York Times MagazineUnited States ArmyLet's Give Him Enough and on Time
September 23LookWatchmakers of SwitzerlandWhat Makes It Tick (The Watchmaker)

1943 Norman Rockwell Advertisements

June 21Time
August 13Saturday Evening Post
August 21Saturday Evening Post
SeptemberAmerican
SeptemberHousehold
SeptemberLadies Home Journal
September 4Saturday Evening PostUpjohnWhen the Doctor Treats Your Child
November 1Life
December 13Life20th Century Fox Pictures' The Song of Bernadette ' with Jennifer Jones and William Eythe

1944 Norman Rockwell Advertisements

FebruaryLadies' Home JournalMovie: Song of Bernadette

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